Harness Intelligent Naivety

Help Your Business Soar

Our Services

Understanding that each organization is unique, we reject the notion of one-size-fits-all approaches.

At Flying Fish Lab, we offer a comprehensive range of solutions that encompass business strategy, marketing strategy, and capability development.

We focus on finding intelligently naive ways to address your specific challenges, ensuring that our solutions are not only innovative but also highly impactful and disruptive in your industry.

Business and Marketing Strategy

Develop business and marketing strategies with Controlled Disruption approach to help you embrace change while managing risks.  Our innovative approach enables businesses to stay ahead of the competition and adapt to the ever-evolving market landscape.

  • We help reframe your perspectives of the market and consumer landscape to define growth strategies anchored in category forces and consumer behaviour

  • We conduct war games for brands and businesses in highly competitive and saturated business environment, simulating competitive moves and immersing in consumer behaviours, developing clearly defined strategic directions that anticipates competitive actions and deliver on business objectives.

Brand Strategy

Brand Strategy & Implementation

We help build your Challenger Brand Identity and define implementation roadmaps.  This differentiated and meaningful brand identity will be anchored on a compelling truth about your offer, led by clear behavioral traits, given direction by a strong belief system and defined by a distinct and ownable purpose. 

  • Define brand identity that is anchored in your distinctive brand purpose and guide the brand long term growth's plan and it's differentiated position in the market

  • We develop the tangible representation of the brand, delivered through brand visual guidelines, verbal communication style that enable functional and emotional connections with consumers

  • We co-create with you a clear and structured brand architecture that defines clear structure across sub-brands, product ranges, driving clarity for the role of each part of the portfolio and its clear business objectives

Innovation

Fuelled by intelligent naivety and category expertise, we empower organizations to innovate through questioning the status quo and developing consumer centric innovations.

  • We inspire you with winning consumer centric innovation concepts from our creative consumer crowd, that are strongly differentiated and finetune winning concepts that are launch ready

  • We define growth spaces and big bets for brand/ category teams through thorough review of landscape and reframing of category views.

  • We co-create a pipeline of innovation concepts and long-term innovation roadmap with you that is distinctive and cater to evolving needs of their consumers

Communications

To bring to live brand and innovation plans, we support with implementing differentiated communications for impact in the media landscape.

  • With our Controlled Disruption approach, we bring to live distinctive proposition for your products and marketing activities allowing you to drive thought leadership in your categories

  • We build communication blueprints that outlines content/ communication messages for target audience across channels build towards a specific marketing goals

  • With our selected group of creative consumers, we help develop distinctive and consumer centric communication assets that brings to live the brand/ product proposition.

Capability Development

We help organisations promote a culture of continuous learning, through encouraging the ability to reflect on situations with intelligent naivety while incorporating category expertise. Our programs improve organisational outcomes by enabling innovative, differentiated and implementable solutions.

  • With our team of senior marketing pratictioners, we develop marketing programmes that empower marketers with knowledge and embed skills in processes to drive business performance within marketing organisations

  • We specialise in putting consumers at the centre of brands through bringing consumer insights and translating them into actionable strategies and activities across the brand